Three Ways to See Morocco from Across the Mediterranean

26 September, 2022
Jad Mouride (l), Leila Cab, Mohamed Amine Ait Hammou and Festival Arabesques director Habib Dechraoui at the Halle Tropisme (photo Luc Jennepin).
Europe’s largest Arab performing arts festival welcomes younger artists working in diverse media.


Nora Ounnas Leroy


Every year now, the Festival Arabesques brings a rich roster of performing and other artists to Montpellier, with a view to leading the dialogue of cultures between civilizations. One night, I ventured over to the Halle Tropisme, a large arts and entrepreneurial complex, to attend what the festival called an “incubator” between two cities, Casablanca (commonly known as “Casa”) and Montpellier. Here I met three young emerging Moroccan artists in the LEADART incubator, presented with the Arabesques Sound System. LEADART serves to develop artistic and cultural exchanges on the theme of urban arts — our three artists were invited for a week of artistic residency at the Halle Tropisme.

Jad Mouride is a 29-year-old digital artist who lives in Casablanca. After studying journalism and communications, he became a multimedia designer of image and sound, creating mapping for various shows and festivals, but also 3D animations and generative art visuals. He has also been a musician for ten years and hosts DJ sets accompanied by interactive projections with the collective KUSSUF (“eclipse”).

His “jack-of-all-trades” approach and the diversity of media he masters allow him to deal in an original and exhaustive way with subjects such as the human condition in relation to new technologies, surveillance, and taboos resulting from urban development.

He suggests that he is at the forefront of “the beginnings of a new art, combining the physical, the virtual and the hybrid that create the equation of the physical world.”

His work “Khazablanca,”for instance, takes its name from a play on words between “Casablanca” and “Khaza” which means “lichens” or “molds.” It is a co-creation with Salima Dhaibi, an actress who came up in the Casa theatre and performance art scene. “Khazablanca” offers “a subjective look at the brutality of human interactions,” Mouride says. “It is a city in constant construction/destruction. Casablanca is violent but also poetic. It illustrates the social oxymoron par excellence.”

Mouride explains that construction in Casablanca, in 1912, of the first large modern port in the Moroccan kingdom marked a decisive and historic turning point in the economic development of the country, but also in its societal structure. Thanks to national and foreign investments, Casa quickly became an industrial capital, creating in the wake of its growth as much success and joy as inequality and despair.

In his work, Mouride addresses issues such as the differences in population density. The bourgeois neighborhoods, once reserved for French settlers, are still those with the lowest population density.

“It is important to know that it was in Casablanca that the first shanty towns were created in the 1930s,” he explains, “increasing the gap between rich and poor, between those who have everything and large spaces to live and those who live on each other with little.”

His work also underlines the importance and the resurgence of magical rituals. The individual, having lost his bearings in an urban space designed essentially for work, seeks his balance, his deliverance.


Mohamed Amine Ait Hammou presents the Moroccan money game, Swirti, at Halle Tropisme, Montpellier (photos Naomi Bernard).


Mohamed Amine Ait Hammou is a stage designer, director and video artist. He is 37 and lives in Tangiers. After attending the École des Beaux-Arts in Tetouan, he studied dramatic art and then enrolled in the École Supérieure des Arts Visuels of Marrakech. Today, he creates theater sets, video mapping and offers us, as part of LEADART, an interactive installation inspired by a popular money game in Moroccan fairs called Swirti.

It is a question of reaching, with coins, a cutout of Morocco floating above a world map. When you throw the coin, you write your dearest wish in a white book, arranged for this purpose. All these wishes, dreams and desires will then be published in The Book of Hope. This installation, as childish as it may seem, raises above all the question of public space. How to share, appropriate, or re-invent public space in a city where it is not allowed to be mentioned?

“My favorite themes are hope and disillusionment. Why do we leave our country instead of realizing our dreams at home? Why do we look elsewhere, and often far away, when we have everything under our feet?” Amine Ait Hammou wonders.

In the same vein of reflection, he has conducted workshops with the American Cultural Center or with professional Moroccan actors. In particular, he questions the ideal of beauty: “Why are we all dressed in Western fashion, rather than wearing our traditional clothes, which are much more practical and comfortable?”

He organizes a fashion show with clothes recovered from thrift stores. He stages the participants who improvise as models for the game, for the pleasure of reinventing themselves. Mohamed Amine Ait Hammou, in his creations, borrows from his almost childlike curiosity, of seeming naiveté, behind which there is a deep reflection and an immense tenderness towards his contemporaries.



Leila Cab, from her series “Casablanca by the Sea” (courtesy Dune Magazine).


Leila Cab is a French Moroccan director and photographer. She is 27 and lives in Paris. With her training in political science and urban planning, she experienced “a sociological will to map the world,” but her artistic soul deviated from that initial path and she began directing music videos and worked in the cinema as an assistant director.

Leila Cab at Halle Tropisme in Montpellier (photo Nora Ounnas Leroy).

In 2020, she decided to travel to Morocco alone, with her thirst for discovery and unexpected encounters. In search of understanding and reconciliation with a part of her origins, she traveled around the country by train. When she arrived in Casablanca, it was love at first sight: “It’s a very open city, very frontal. You see a lot of inequalities but there is no hypocrisy. Things and people are as they are, everyone is very frank. In that sense, Casa has a very punk spirit…”

“The history of the construction of Casa is closely linked to that of France. At the time of French domination, urban policies were first tested and studied in Casablanca before being reimported and adapted in France,” Cab explains.

For the LEADART project, Leila exhibited a series of photos, like urban observations of her favorite Moroccan city.

“I needed to document the city obsessively. I only take silver photos. This way I feel more alive, more an actor of what is created, of what is played out between my observation, my subjectivity and reality.

“With film, you can’t take hundreds of photos, the instantaneous dimension makes you more alert, more concentrated, more attentive to yourself and to others.”

It’s clear that Leila is a filmmaker by temperament and her photos are in fact the draft of a documentary film project. She is interested in capturing the urban changes from the point of view of the inhabitants. Above all, her idiom is to communicate, to meet, to share, to listen, to connect. The participative dimension is crucial for her. She is a photographer by passion but can just as easily distribute disposable cameras to locals and collect other points of view/angles of view/shots than her own. Her vision is clear in her 2022 photographic series “Casablanca by the Sea.”

Find Leila Cab on Instagram.


Nora Ounnas Leroy is a Franco-Algerian photojournalist of Egyptian and Italian heritage based in Montpellier. She has worked in communications and is also a writer, composer and vocalist. She has previously worked in film and television, knows her way around the contemporary art scene, and has dabbled in alternative energies and local development.

CasablancaincubatorMoroccoperformance arttheatre

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