{"id":36378,"date":"2025-03-07T13:01:01","date_gmt":"2025-03-07T11:01:01","guid":{"rendered":"https:\/\/themarkaz.org\/oldmarkaz\/?p=36378"},"modified":"2025-08-19T15:03:15","modified_gmt":"2025-08-19T13:03:15","slug":"love-and-resistance-in-online-persian-dating-shows","status":"publish","type":"post","link":"https:\/\/themarkaz.org\/oldmarkaz\/love-and-resistance-in-online-persian-dating-shows\/","title":{"rendered":"Love and Resistance in Online Persian Dating Shows"},"content":{"rendered":"<h5>From blindfolding potential dates to threatening them with <span style=\"color: #ff0000;\">cockroaches<\/span>, Iranian YouTube dating game shows go viral and the regime takes action.<\/h5>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Malu Halasa<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe men seem dumb. The women are smarter or better able to talk about their lives and emotions.\u201d So said an Iranian friend of mine, in his fifties. He had joined millions of Iranians at home and abroad in a guilty pleasure, watching YouTube Persian dating shows and listening to Iranian Millennials, and Gens Z and X reveal their feelings about themselves and the opposite sex in ways that would have been unthinkable for those who witnessed the Islamic Revolution of 1979. Shows in Farsi, \u201cBlind Date,\u201d \u201cSpeed Date,\u201d \u201cGear Date,\u201d \u201cDisc Date,\u201d \u201cSwap Date,\u201d \u201cLove Meter,\u201d and others that take their name from Persian proverbs, like \u201cSee the Mother, Marry the Daughter,\u201d or from Western dating apps, \u201cIranian Tinder,\u201d are all produced at breakneck speed, with multiple episodes uploaded weekly onto YouTube. The phenomenon represents a virtual alternative universe, divorced from tightly monitored and constrained Iranian streets, yet accessible at the click of a button in the privacy of one\u2019s own home. That was until last week, on February 24, when the long arm of the government summoned, arrested, and warned 15 producers, presenters, and makers of online dating programs.<\/span><\/p>\nhttps:\/\/www.youtube.com\/watch?v=JTnaRYV2iGU\n<p><span style=\"font-weight: 400;\">The Iranian \u201c<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=IBBtWvuqlzI\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Blind Date<\/span><\/a><span style=\"font-weight: 400;\">\u201d shows, some lasting nearly an hour or longer, are not as glitzy or highly produced as the eponymous romantic game programs once broadcast on mainstream UK or US television channels. Nor are they as grandiose as those currently being organized as large-scale staged events by the South Korean government to promote marriage and counter the country\u2019s falling birthrate. Persian contestants aren\u2019t featured on big stages or in television studios. They seemingly appear in someone\u2019s living room. The format is relatively straightforward. A man and woman, strangers to each other, sit side by side on separate padded chairs. Usually the two speak directly to camera. Only rarely do they glance over or address the member of the opposite sex beside them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the <\/span><a href=\"https:\/\/www.youtube.com\/@rooline\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Roo.Line channel<\/span><\/a><span style=\"font-weight: 400;\">\u2019s popular \u201cSpeed Date\u201d on YouTube, prospective couples face each other, with a buzzer on the table between them. Whoever first hits the buzzer flashing red to signal rejection or green for approval gets to play another round, opposite a new contestant. In the episodes I watched there is more kicking out than prolonged romantic involvement, which probably makes for more dramatic viewing. Roo.Line\u2019s avuncular presenter and producer Vay Vihad keeps the contestants talking with interjections and hijinks, so that they eventually reveal their \u201cdaily routine\u201d and what\u2019s important to them.\u00a0<\/span><\/p>\n<div class=\"ose-youtube ose-uid-9b1a817682f949bfaf3327f156c7cdcf ose-embedpress-responsive\" style=\"width:600px; height:550px; max-height:550px; max-width:100%; display:inline-block;\" data-embed-type=\"Youtube\"><iframe loading=\"lazy\" allowFullScreen=\"true\" title=\"\u062f\u06cc\u062a \u0646\u0647\u0627\u0644 \u062f\u06cc\u062a \u0646\u0647\u0627\u06cc\u06cc \u0646\u0647\u0627\u0644 - \u062f\u06cc\u062a \u0686\u0631\u062e\u0634\u06cc\" width=\"600\" height=\"550\" src=\"https:\/\/www.youtube.com\/embed\/FDI1ez_Rx_k?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&mute=0&modestbranding=0&cc_load_policy=1&playsinline=1\" frameborder=\"0\" allow=\"accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">In another of Vihad\u2019s programs, \u201c<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=FDI1ez_Rx_k\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Swap Date<\/span><\/a><span style=\"font-weight: 400;\">,\u201d two men sit on either side of a blindfolded woman in her twenties. The three joke with each other, or get on each other\u2019s nerves, depending. In the end, the young woman says she likes one of the men. Then she admits that she likes the other man as well, thereby crossing one of the Iranian government\u2019s \u201cred lines.\u201d A woman can\u2019t be involved with two men at the same time. In the land of polygamy, that\u2019s not considered proper, or <\/span><i><span style=\"font-weight: 400;\">Islamic<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBlind Date\u201d couples appear less spicy than those on \u201cSpeed Date,\u201d and they often display the awkwardness of two people meeting each other for the first time. There is a certain politeness in the conversations. In Iran, revealing or irreverent conversations between the sexes, whether virtually or in real life, are logistically difficult but not impossible. Except for the underground parties that the <\/span><i><span style=\"font-weight: 400;\">Gist-e reshod<\/span><\/i><span style=\"font-weight: 400;\"> or morality police fail to break up, it\u2019s still frowned upon for the young and unmarried to socialize in state-gaze of heavily CCTV surveillance that takes place in the streets of Tehran. Forget about stealing a kiss \u2014 an activity that might still provoke disapproval from conservative or religious passersby. Or at the very least a whack from a stick, or worse, arrest by a chador covered policewoman.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, while most encounters on \u201cBlind Date\u201d don\u2019t veer into speaking directly about sex, some presenters like Shahab Sadeqghi ask questions rarely acknowledged in public. \u201cWhat do you do to make a woman happy during her period,\u201d he has asked one of his male contestants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To the women, he can be equally probing. In Iran, men pay a <\/span><i><span style=\"font-weight: 400;\">mehrieh, <\/span><\/i><span style=\"font-weight: 400;\">a cash inducement in Persian Sharia marriages that will be paid to a wife, if a man seeks a divorce. In recent years the increasing price of a <\/span><i><span style=\"font-weight: 400;\">mehrieh<\/span><\/i><span style=\"font-weight: 400;\"> has meant that men, who have left their wives and are unable to pay, have been arrested and imprisoned, a law being reconsidered by the Iranian parliament. Sadeqghi has asked women \u201cBlind Date\u201d contestants if they believe a <\/span><i><span style=\"font-weight: 400;\">mehrieh<\/span><\/i><span style=\"font-weight: 400;\"> is a condition of marriage. Sometimes they waive their right to it.<\/span><\/p>\n<h4><b>Confidence in Love<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The Roo.Line channel on YouTube started three months before the September 16, 2022 death of Jina Mahsa Amini and the nationwide protests that followed. A media watcher inside the country told me, \u201cIt took time. Many of the program-makers were unprofessional, and they had to learn how to make shows that attracted audiences. After the protests, people became braver and developed new and different ways to present the romantic views of their generation.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The popularity of \u201cBlind Date\u201d is the result of a new social confidence, particularly in women. Professor of gender studies at the University of Wisconsin-La Cosse Dr. Sona Kazemi explained to BBC Persia\u2019s social media reporter Fare Taghizadeh that the shows \u201cserve as a statement of presence \u2014 similar to feminist publications that declare, <\/span><i><span style=\"font-weight: 400;\">\u2018I exist, and this is the world I envision for myself.\u2019<\/span><\/i><span style=\"font-weight: 400;\">\u00a0 The way they dress and the way they speak is a reflection of this mindset. We see young women holding balloons,\u201d adds Dr. Kazemi, \u201cready to pop them if they don\u2019t like a man. And they do it \u2014 easily and assertively \u2014 saying \u2018no\u2019 without hesitation.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unwittingly, Roo.Line\u2019s presenter Vahid revealed the mocking dark heart of \u201c<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=-hZv2sKn-F4\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Speed Date<\/span><\/a><span style=\"font-weight: 400;\">,\u201d during which a contestant, a mild-mannered jeweler had rejected a woman with large, unnaturally protruding lips, and a face like a mask. (He in turn had been rejected by a young woman with pink hair who described herself as \u201cnaughty\u201d and was replaced by a baker). Suddenly at the end of the program the audience is privy to behind-the-scenes footage. There\u2019s background noise and everyone\u2019s a little giddy, even Vahid. He admits to the jeweler (and the still watching audience) that nobody had expected to be visited by a <\/span><i><span style=\"font-weight: 400;\">plang<\/span><\/i><span style=\"font-weight: 400;\">, or leopard \u2014 Persian slang for a woman with extensive plastic surgery.<\/span><\/p>\n<div class=\"ose-youtube ose-uid-96e0cd031a679405423154add4360012 ose-embedpress-responsive\" style=\"width:600px; height:550px; max-height:550px; max-width:100%; display:inline-block;\" data-embed-type=\"Youtube\"><iframe loading=\"lazy\" allowFullScreen=\"true\" title=\"\u062f\u06cc\u062a \u062f\u0646\u062f\u0647\ud83d\udd79\ufe0f\u0633\u0627\u0646\u0627\u0632 \ud83e\udee6\u0627\u0645\u06cc\u0631 GEAR DATE\" width=\"600\" height=\"550\" src=\"https:\/\/www.youtube.com\/embed\/KEdXYqnDAvY?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&mute=0&modestbranding=0&cc_load_policy=1&playsinline=1\" frameborder=\"0\" allow=\"accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">Roo.Line (\u201croo\u201d in Persian meaning \u201con,\u201d hence the \u201conline\u201d channel) has many permutations on a theme, all presented by Vahid, sometimes wearing sunglasses. In \u201c<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=KEdXYqnDAvY&amp;list=PLAbJAbJyjlGOJoXHxnydee1G_evlPP759\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gear Date<\/span><\/a><span style=\"font-weight: 400;\">,\u201d another of Roo.Line\u2019s dating programs on YouTube, contestants are given their own gearshift to push \u2014 left for green, right for red. Since 2022, the channel has posted 270 videos on its channel. With over 61.5 thousand subscribers, the channel has received over 19 million views. Perhaps more than any erosion of religious or conservative values, the sheer proliferation of the online dating shows is yet another indication of Iran\u2019s ailing economy. New episodes, posted sometimes twice or three times a week, guaranteed Vahid and the Roo.Line an income from YouTube ads, in a country where US sanctions have placed a living wage beyond the reach of ordinary people.<\/span><\/p>\n<h4><b>Unquenchable Love<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The personalities of the presenters are key to a successful dating show. On <\/span><a href=\"https:\/\/www.youtube.com\/@TrendeFarsi\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TrendeFarsi<\/span><\/a><span style=\"font-weight: 400;\">, two teenage girls talk to Amir Imani. The snarky teenage boy has written on the YouTube profile his reasons for doing the shows \u2014 \u201cfirst: to make people happy\u201d; \u201csecond: to make money from YouTube\u201d; and \u201cthird: to improve my English.\u201d A frequently used come-on line he repeats to young women he records and videos over Zoom is whether their eyes are \u201creal or fake.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the teenage girls insist that they aren\u2019t wearing contact lenses, he then suggests he knows a way he can possess their beautiful eyes i.e. when they bear his children \u2014 an odd proposition to hear from someone so young. He makes a 180-degree turn when he asks another of his women interviewees to sidle up to her computer screen. He takes in an exaggerated breath, says he can smell her \u201cperfume,\u201d and then suddenly declares that she stinks. The teenage girl\u2019s initial reaction is one of outrage, followed by an expletive in English that needs no translation from the Persian.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TrendeFarsi can also be watched on TikTok. The dating show offers not so much \u201ca glimpse into the lives of participants as they navigate the ups and downs of modern romance,\u201d as promised by the website <\/span><a href=\"https:\/\/persianyoutubers.com\/top-10-persian-blind-date-2024\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Persianyoutubers.com<\/span><\/a><span style=\"font-weight: 400;\"> that lists the best 2024 Iranian dating shows. At best it\u2019s cheap, queasy entertainment.<\/span><\/p>\nhttps:\/\/www.youtube.com\/watch?v=pAyD5prKCPY\n<p><span style=\"font-weight: 400;\">A more considerate, empathetic presenter is forty-year-old Shahab Sadeqghi, who describes himself on Instagram as \u201cmusician, performer and composer.\u201d He has an official license to play music from the Iranian government and performs in a metal band. His contestants, whether on \u201cBlind Date\u201d or its spin-off \u201cEx Date\u201d are not teenagers but in their late 20s and 30s. On \u201cEx Date,\u201d separating or soon to be divorced partners answer his questions and speak to camera about themselves and their ill-fated relationships. Much has been written about the high educational levels attained by Iranian women, less so about how a religious patriarchal society such as Iran puts pressure on young men, to provide, no matter their country\u2019s economic circumstances.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this introduction to this episode of \u201c<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=pAyD5prKCPY\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ex Date<\/span><\/a><span style=\"font-weight: 400;\">,\u201d Sadeqghi describes acting as the go-between for a married couple who are divorcing, as \u201cthe biggest challenge of his career.\u201d Erfan is a rapper, actor and singer \u2014 from his Rapcrow Instagram profile that conveniently pops up for the viewer he has a following of 67.5 thousand people. His artist wife Arti also works in theatre. The two in their twenties created and produced a rap musical that flopped. When Erfan confesses his feelings of failure \u2014 artistically and economically \u2014 Sadeqghi doesn\u2019t hesitate to draw lessons from his own life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAt 27, I was constantly studying at various universities, hoping for a better future. But I didn\u2019t achieve what I had envisioned, so I changed my path and entered the world of music. I worked hard for years, and now at 40, I don\u2019t feel behind or ahead of anyone. Two years ago, I started from zero on YouTube, earning nothing at first &#8230;\u201d he says.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On another episode of \u201cEx Date,\u201d the couple under scrutiny expresses love for each other, but still decides to break up. Sadeqghi consoles them, \u201cThe sense of responsibility I have seen from you in the past few hours is truly valuable. Love does not come easily. You must appreciate it.\u201d<\/span><\/p>\n<h4><b>Love Bites<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Not all Ex Dates are drawn from real life experience. Relative newcomer to the Iranian dating scene, <\/span><span style=\"font-weight: 400;\">Ba Reza <\/span><span style=\"font-weight: 400;\">started making his \u201cEx Date\u201d programs last year. In <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=NcNQehDhjvs&amp;t=95s\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">one<\/span><\/a><span style=\"font-weight: 400;\"> from last year, early twenty-something Negin introduced herself as a materialistic young woman, who pursued a relationship with Omran because he had money. She said she left when he stopped spending on her.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The backlash of over 6,000 comments from viewers must have stunned Negin. Months later, she shows up on another YouTube video, this time being driven around an unspecified Iranian town by Majid MC, who describes himself on YouTube as \u201cI post prank, hidden camera and funny videos \u2026\u201d He\u2019s a comfortable interviewer in his car.<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=24SfKMUfnIs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Majid MC<\/span><\/a><span style=\"font-weight: 400;\"> explains how Negin\u2019s family has been affected by <\/span><span style=\"font-weight: 400;\">Ba Reza\u2019s \u201cEx Date\u201d <\/span><span style=\"font-weight: 400;\">before she slowly starts to speak for herself. She tells Majid MC\u2019s car camera that Mr. Reza had given her a script to read, and she had gone along with it, for \u201cthe exposure.\u201d In the international ecosystem of social media even Persians yearn to be famous. While over 30,000 viewers saw <\/span><span style=\"font-weight: 400;\">Ba Reza<\/span><span style=\"font-weight: 400;\">\u2019s original episode with Negin as a gold digger, only 11,000 viewed her retraction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As opposed to the kind of online therapy offered by the understanding musician Shahab Sadeqghi, break up shows are a popular form of entertainment. Ashi Ley is another prominent Iranian dating show presenter and producer. On his programs he also features men and women between the ages of 20 and 30 who, once in a relationship, have since separated. On YouTube, both parties describe their partner\u2019s negative and positive traits. In one episode, Zeinab and Alireza come together to share their feelings having been separated for many months. Ley asks Alireza how he\u2019d react if he saw Zeinab in the street, holding hands with someone new. To which Alireza replies, \u201cI would burn them both.\u201d His jealousy proves to Zeinab that her ex still cares and she should reconsider their split.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ley\u2019s other spin-off program, <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=kQKIyMIhfpI\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Love &amp; Hate<\/span><\/a><span style=\"font-weight: 400;\">, takes romance to another level. His Persian contestants perform competitive stunts that once took place on quirky Japanese and American game shows of the 1990s, but haven\u2019t been seen before in Iran. These YouTube videos come with a warning, in English and Farsi: \u201cPlease do not try these challenges at home. All these challenges have been performed with full safety precautions in a completely safe environment.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In one video, a tied-up man, unable to move, must free himself quickly or his partner will be covered in snakes or cockroaches. Who said love is painless? Or as the Persian poet <\/span><a href=\"https:\/\/archive.blogs.harvard.edu\/sulaymanibnqiddees\/2016\/03\/30\/ghazal-1-of-hafezs-divan\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hafez<\/span><\/a><span style=\"font-weight: 400;\"> warns in the first Ghazal of his Diwan, from the 14<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> century: \u201c \u2026 love seemed easy at first, but then came difficulties \u2026\u201d<\/span><\/p>\n<h4><b>Killing Love<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">When fans go to the Instagram pages belonging to Ashi Ley and Roo.Line they find waiting for them a message from the Public Security Police or Faraja (<\/span><i><span style=\"font-weight: 400;\">Polis-e Amniat-e Omumi-ye Faraja<\/span><\/i><span style=\"font-weight: 400;\">). Faraja is the Iranian agency responsible for internal security and public order, and its emblem or logo, shaped like a law enforcement badge, features two CCTV cameras, with the words: \u201cDue to the publication of criminal content contrary to public morality and decency the page was taken down, in coordination with the judiciary.\u201d Still Ashi Ley\u2019s and channel Roo.Line\u2019s dating programs can be found on YouTube.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Tasnim News Agency, the semi-official news outlet associated with the Islamic Revolutionary Guard Corps (IRGC), the government took action \u201cdue to the increasing prevalence of the phenomenon of blind dates (anonymous dates) in cyberspace and numerous complaints from families about the[ir] social, cultural and moral harm \u2026\u201d The head of the Public Security Police of Faraja, Majid Feyz-Jafari has vowed: \u201cThe crackdown\u201d on the online dating shows \u201cwill continue until cyberspace is completely cleared of such content.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Weeks before celebrity vblogger and host of \u201cBlind Date\u201d <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=1Zdn0tv3I3g\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">VinyViz<\/span><\/a><span style=\"font-weight: 400;\"> was censured by the authorities, he gave a lecture on internet marketing at Tehran\u2019s National Library and the Archives of the Islamic Republic. Later, his \u201c<\/span><a href=\"https:\/\/www.youtube.com\/results?search_query=vinyvidz+s+event\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Event<\/span><\/a><span style=\"font-weight: 400;\">,\u201d filmed against a backdrop of heavy YouTube product placement featured some of the best-known darlings of Iranian social media. (Their Instagram profiles, complete with followers\u2019 statistics, popped up as they came out onto a makeshift catwalk.) This is the second time in ten months the authorities cancelled VinyVidz\u2019s Instagram page and suspended his activities. But months later he surfaced again, created a new Instagram page for himself and his 1.2 m followers who joined him there, and uploaded new shows on YouTube. The government\u2019s approach to popular influencers is chaotic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another victim of the government clampdown was <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=57CRJqYijRI\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ashkan Shadkami<\/span><\/a><span style=\"font-weight: 400;\">, who started making dating videos last year. More a comedian behind a desk than a presenter courting contestants, he uses split screens, video clips, still photographs, and candid camera footage to provide a fast-paced, running commentary on his generation. He covers everything from old-fashioned wedding dresses brides wear to men\u2019s hair falling out. After the government ban, his latest YouTube video has enjoyed more than 22 million views. <\/span><span style=\"font-weight: 400;\">As Iranian journalist in Istanbul Masoud Kazemi told Iran International TV, more people had watched one of Shadkami\u2019s videos than the audience figures for <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> of the programs on Iranian Broadcasting Corporation, the official TV of the Iranian state. He went on to say: the closures of Instagram pages were meant to distract from the bigger story of the country\u2019s failing economy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Three years ago, the government launched its own dating apps, aimed at creating a more suitable environment in which young women and men could meet and marry according to Islamic principles. In an effort to modernize, only days before Faraja targeted the online dating shows, the government issued official licenses to 205 \u201cmatchmaking\u201d centers and websites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt facilitates the process for those genuinely seeking a permanent marriage,\u201d stressed Iran\u2019s Deputy Minister for Youth Affairs at the Ministry of Sports and Youth Alireza Rahimi. \u201cThe expansion of cyberspace is an opportunity that should be utilized. If any issues arise, we are responsible. Law enforcement and cyber police must prevent unauthorized matchmaking websites from operating, while ensuring that the legal ones function properly.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Only time will tell if this heavily regulated, old-fashioned worldview of modern romance will appeal to the young at heart on the Persian online dating shows and the mass audiences watching them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">Raha Nik-Andish contributed additional reporting and provided translation from the Persian to the English, for this story.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From blindfolding potential dates to threating them with cockroaches, Iranian YouTube dating game shows go viral and the regime takes 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